Digital marketing is known for the using digital channels to market products and services to reach target customers. Digital marketing comprises the use of websites, mobile devices, search engines, and other similar channels.
Digital marketing also involves some of the traditional marketing and is often considered as additional way for companies to approach consumers on principle base and understand their behavior. Digital marketing has set of opportunities and threat.
Functions of Marketing
Marketing is the activities that a company uses to promote its products and services and to expand it horizon. To be successful in marketing, it requires a combination of advertising savvy, sales, and the ability to deliver goods to the end-users. Marketing professionals, take this tasks internally at companies or externally at marketing firms.
The 5 Secrets in Digital Marketing
Marketing is moving from traditional practice that is done through print (newspapers and magazines) and broadcast ads (TV and radio). These 5 secrets in digital market that has avenues for companies to take to boost their marketing efforts. Digital marketing has these secrets which can boost every business to international level since it’s the way to expand in business.
Digital marketing involves content marketing, social media marketing, website marketing, affiliate marketing and video marketing etc. To be on top of business you must know these secrets in digital marketing and they are as follow.
In digital marketing, content marketing can be considered as the primary component to use I the digital space. The main aspect of content marketing is to reach potential customers through the use of specific content that is interested to consumers. This content marketing is published on website and it’s been promoted through the social media, email marketing, search engine optimization, or even pay-per-click campaigns.
The avenues to make money of content marketing are blogs, ebooks, online courses, infographics, podcasts, and webinars.
Eg. Blog Articles: Marketers can use this avenue to determine out how many times a company publishes it blog posts each month.
Social Media Marketing
Digital marketing aspect in social media marketing is to promote businesses by posting products and services through digital space. The core value of a social media marketing is to build a brand awareness and to establish social trust through the media space. Social media marketing, can use in direct marketing or sales channel. Eg. social media marketing is promoted posts and tweets.
Another avenue is Traffic on Social Media: This traffic shows how many people who interact with corporate social media profiles. It includes likes, follows, views, shares and other measurable actions.
A website marketing is the center part of all digital marketing activities. It is a very powerful channel, but it’s also the medium needed to accomplish a variety of online marketing campaigns. A website marketing should have a brand, product, and service in a simple and memorable way. It should be fast, mobile-friendly, and user friendly.
Avenue for Website Traffic: Marketers can use it to track how many people who visit a company’s website periodically. Corporate management can use this information to interpret whether the site design and structure contribute to sales.
Digital marketing under affiliate marketing is one of the oldest forms of marketing which still exist and incorporated with the internet which has given it new life. Affiliate marketing most influencers can promote other people’s products and services and get a commission every time a sale is made. Company like Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their products.
When it comes to video marketing, YouTube is one of the most popular search engines in the world. Most of internet users turn to YouTube before making a decision to buy, to learn something, to read a review.
Most marketers can use several video marketing platforms such as, Facebook Videos, Instagram, and TikTok, to run a video marketing campaign. Companies can find the most success by using video to integrating it with SEO, content marketing, and broader social media marketing.
Digital Marketing Challenges
⦁ The biggest challenge most digital marketers face is how to set themselves apart in a world that is sophisticated with digital marketing ads.
⦁ Another challenges in digital marketing include implicit bias.