5 Effective Ways To Promote Your Music As An Independent Artist
Music promotion is one of the basic necessity for every Musician after the production of your music and its distribution on music platforms.
Many artists promote their music only after production is completed and sent to various streaming platforms but time has changed so as promotion. It is advisable to structure and embark on promotion before the music is released.
Below are 5 effective ways to promote your music.
5 Ways To Promote Your Music As An Independent Artist
1. Social media
Use social media to share your music with friends, family, and followers. Use hashtags to connect with other music fans, and post about new releases and events.
Before you think of releasing your music use the music cover art on all your social media handles (Facebook, Instagram, Twitter, TikTok, etc.).
Share snippet videos of your studio works with your followers on various social media platforms. Get your fans talking and involved in your day-to-day music routine in order to keep them engaged and well informed about the project. Fans turn to share your works when you make them feel like they have a say in your decisions.
2. Online music stores:
Upload your music to online music stores like iTunes and Amazon, and promote through ads and targeted promotions.
After uploading your songs to various streaming platforms, it’s advised that you engaged in music pitching, playlisting and targeted ads on various platforms (Facebook, Instagram, Youtube, etc).
Always set budget for your music release and promote from known to unknown persons so that you can track the performance of your ad.
Reach out to local radio stations and promote your music. Make a playlist of your favorite songs, and submit it for airplay.
Link up with music stations that has the right audience to convert them as fans or followers on various stores.
Again make sure you are registered with a Publishing Right Organization so that you can receive publishing royalties.
Perform live at concerts and festivals, and promote your music on social media and online.
Having live performance at events and other public places would aid in selling not only your music but your brand as a whole and audience into social media followers and fans.
Always do put your social handles out before, during and after performances at every show. It is one of the great ways to make leads.
5. Use Free Tools
Using free Ai tools is one of the smartest ways to get your music on top of search engines and various social media platforms.
For instance, free keyword research tool like H-supertool could help you to research the right keywords on a topic / niche.
The tool can also assist in writing descriptions for your releases.
There are 1001 ways to promote music but not all the methods works effectively, so as a Musician you should be up-to-date and selective about the kind of promotion to embark on.
The old ways of music promotion is fading off, so it calls for advancement, the more reason why you should be digitally inclined or hire a music promoter to propagate your works irrespective of how various digital platforms work.