Every publisher dreams of making big money from YouTube, but as the adage goes “easier said than done”.
Youtube adsense revenue is determined by two main key elements; RPM and CPM.
Youtube RPM and CPM are the metrics that helps a publisher and an advertiser to determine how much they make/pay per every thousand video views on youtube.
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Let’s begin with RPM…
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RPM (Revenue Per Mille) is a metric that determines how much a publisher makes per every thousand video views on his channel.
Higher youtube RPM always increases publishers revenue.
This is a mathematical expression on how youtube rpm is calculated.
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The total amount paid by an advertiser – 45% = RPM.
Let’s assume an advertiser pays $20 to youtube for thousand (1,000) video views.
Youtube would deduct 45% ($9) from the $20 and pay 55% ($11) to the publishers account.
In this case the $11 paid by youtube is the rpm of the publisher.
HOW TO INCREASE YOUTUBE RPM
As I stated earlier on, higher youtube rpm results in higher revenue.
These are some of the few things to do in order to increase your rpm and youtube revenue;
1. Create quality contents.
The kind of quality contents a publisher creates determines his rpm and earning status.
Some youtube channel niches have higher rpm by defaults whilst others are drastically low.
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Publishers who make videos about banking, loans, finances, money (How To Make Money Online), insurance, charity, etc have higher rpm as compared to those who make video about entertainment, gossips and celebrity news.
Also, creating original contents and avoiding reused contents helps to increase your rpm.
2. Post regularly and increase user interactions on your videos.
Yes, more quality videos with great user interaction results in higher rpm and revenue.
Interactions such as higher audience retention, ad Click, and impressions helps increase youtube rpm and revenue.
3. Channel / Video Optimization
A well optimized channel/video is the one that appears on search engines (Google, Bing, opera, etc) and other social media networks when searched within a particular niche.
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To optimized and ranked your videos on various platforms, you would have to get your videos embedded on various websites and share links on social media platforms such as Facebook, twitter, LinkedIn, etc.
Apart from these basic steps, you would have to do keyword research or see an SEO expert to help optimize your channel.
Watch video below for details.
I hope these points helped you, I would be bringing to you the continuation of RPM in my next release and explain the concept of CPM in details.
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