What is YouTube RPM? It stands for revenue per mille. It is defined as a metric that represents how much money you have earned per thousand video views. Take note, MILLE is a Latin word which means thousand (1000).
What is Youtube CPM? CPM on the other hand stands for Cost Per Mille. It is a metric that represents how much an advertiser pays youtube for every thousand video views.
NB: CPM is calculated per ad basis whilst RPM is calculated per page basis (Websites).
HOW TO INCREASE YOUTUBE RPM.
1. Increase the click through rate (CTR). The more the videos or contents of yours get more interactions, the higher the rpm, thereby increasing your earnings.
2. Increase your CPC (cost per click).
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